Sale to industrial
Maskegruppen sold to OptiGroup
OptiGroup acquires the Norwegian B2B distributor Maskegruppen
2022

OptiGroup, a leading European B2B distribution group, has agreed to acquire 100% of the shares in Maskegruppen AS from Maske Holding AS. As a leading full-service distributor of facility supplies, healthcare products and industrial packaging, Maskegruppen will complement and further strengthen OptiGroup’s service offering for B2B customers.

Alpha Corporate Finance has acted as financial advisor for Maske Holding AS in the transaction.

With a turnover of NOK 1.2 billion in 2021, Maskegruppen is a leading full service distributor of facility supplies, healthcare products and industrial packaging to the private and public sector in Norway.

The acquisition of Maskegruppen is in line with OptiGroup’s strategy to develop the business portfolio towards leading positions in attractive market segments. Maskegruppen will complement and further strengthen OptiGroup’s service offering for B2B customers active in the cleaning & facility management, hotel & restaurant, the healthcare sector and the manufacturing industry in the Nordic region. Maskegruppen will become part of OptiGroup’s Business Area Facility, Safety & Foodservice, and will continue to operate under its current brand Maske.